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Very nice grape flavor. Concord grape type with a hint of sourness. I like this one because grape can be way too sweet sometimes, but this one is a little complex and not so cloying
As many have noticed, other Lip Smacker flavors that have been brought back from the 70's-90's aren't the same, but Grape Jelly DEFINITELY is! Reminds me of when I 1st bought it at Osco Drugs in 1998