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  • 1973

  • 1975

  • 1986

  • 1987

  • 1989

  • 1995

  • 1996

  • 1996

  • 1998

  • 2000

  • 2003

  • 2004

  • 2006

  • 2009

  • 2009

  • 2010

  • 2013

  • 2015

  • THE WORLD’S FIRST FLAVORED LIP BALM

    Lip Smacker debuts as the world’s first flavored lip balm, introduced by Jess A. Bell Sr. in Strawberry, Lemon and Green Apple.

  • AMERICA’S FAMOUS FLAVOR

    Lip Smacker embarks on its first flavor partnership with the iconic Dr. Pepper.

  • TAKE ME TO THE TROPICS

    The first tropical flavors are introduced. Meet Passion Fruit and Pina Colada.

  • AUSSIE, AUSSIE, AUSSIE

    Lip Smacker embarks on international distribution and opens an Asia-Pacific office in Australia.

  • A EUROPEAN UNION

    Lip Smacker expands distribution into the EU, with offices in Austria and the UK. The EU headquarters is currently in Norway.

  • A COLORFUL WORLD

    Full color logos are added to the side of all Lip Smacker and Smackers products.

  • LS HITS THE WEB

    The brand’s first website www.smackers.com debuts.

  • HELLO, SUNSHINE!

    Sun Smackers launch! Sports Cooler, Calypso Punch and Mountain Berry are three of the first line of SPF Lip Smackers, each with a key ring friendly cap to attach to a sports bag.

  • OUT OF THIS WORLD

    The Cosmic Lip Smacker line launches, with planetary inspired flavors and space facts included with each balm.

  • GORGEOUS GEMS

    The Jewel Lip Smacker line launches with 12 precious stone inspired flavors like Sapphire Berry, Strawberry Garnet Glaze and Butterscotch Topaz.

  • SMOOTH, GLOSSY SHINE

    Liquid Lip Smacker launches into the LS product family.

  • BFFs IN FLAVOR

    Lip Smacker partners with colorfun candy brands Starburst and Skittles

  • A COKE AND A SMILE

    Due to Lip Smacker and Coca-Cola’s successful partnership, Bonne Bell is named The Coca-Cola Company’s Licensee of the Year

  • THE NEW LOOK

    Lip Smacker introduces a modern logo that calls upon its heritage.

  • AROUND THE WORLD

    Lip Smacker expands into Asia.

  • START SMILING, PRINCESSES

    Lip Smacker partners with Disney for a much-loved line of character inspired lip glosses.

  • HAPPY BIRTHDAY, LIP SMACKER!

    Lip Smacker celebrates its 40th birthday with new flavors and a new ecommerce website, join the celebration!

  • Today

    Lip Smacker finds a new home at Markwins and moves from Ohio to California.

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