Our History

The World’s First Flavored Lip Balm

Lip Smacker debuts as the world’s first flavored lip balm, introduced by Jess A. Bell Sr. in Strawberry, Lemon and Green Apple.

America’s Famous Flavor

Lip Smacker embarks on its first flavor partnership with the iconic Dr. Pepper.

Take Me To The Tropics

The first tropical flavors are introduced. Meet Passion Fruit and Pina Colada.

America’s Famous Flavor

Lip Smacker embarks on international distribution and opens an Asia-Pacific office in Australia.

A European Union

Lip Smacker expands distribution into the EU, with offices in Austria and the UK. The EU headquarters is currently in Norway.

A Colorful World

Full color logos are added to the side of all Lip Smacker and Smackers products.

LS Hits The Web

The brand’s first website www.smackers.com debuts.

Hello Sunshine!

Sun Smackers launch! Sports Cooler, Calypso Punch and Mountain Berry are three of the first line of SPF Lip Smackers, each with a key ring friendly cap to attach to a sports bag.

Out Of This World!

The Cosmic Lip Smacker line launches, with planetary inspired flavors and space facts included with each balm.

Gorgeous Gems

The Jewel Lip Smacker line launches with 12 precious stone inspired flavors like Sapphire Berry, Strawberry Garnet Glaze and Butterscotch Topaz.

Smooth, Glossy Shine

Liquid Lip Smacker launches into the LS product family.

BFFs In Flavor

Lip Smacker partners with colorfun candy brands Starburst and Skittles

A Coke And A Smile

Due to Lip Smacker and Coca-Cola’s successful partnership, Bonne Bell is named The Coca-Cola Company’s Licensee of the Year

The New Look

Lip Smacker introduces a modern logo that calls upon its heritage.

Around the World

Lip Smacker expands into Asia.

Start Smiling, Princesses

Lip Smacker partners with Disney for a much-loved line of character inspired lip glosses.

Happy Birthday, Lip Smacker!

Lip Smacker celebrates its 40th birthday with new flavors and a new ecommerce website, join the celebration!

Today

Lip Smacker finds a new home at Markwins and moves from Ohio to California.